Brand activations can include everything from art installations to interactive videos to orientation guides 10 bookmark-worthy ideas for your next brand activationĬheck out these brand activations examples of both virtual and in-person events that marketers have used to successfully build relationships, improve engagement, and increase their reach. Goals can include extending audience reach and building relationships with new and existing customers. What is a brand activation?Ī brand activation is any marketing event, campaign, or planned audience interaction that helps a company achieve their goals. Afterwards, explore real brand activation examples from great brands and a few tips and ideas you’ll want to bookmark. We’ve gathered ten of our favorite influential brand activations to help you get up to speed on what other brands are building for their campaign and audience experiences! Keep reading to discover the answer to what is brand activation. And with all the new virtual event trends and changing audience needs, marketers need to stay nimble and creative to provide best-in-class branded experiences. ![]() ![]() Even the most seasoned event marketers need inspiration from time to time. Let’s face it: engaging audiences with interactive experiences and content is hard.
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